Author Archives: Andrew Robinson

I work in the business of RFID for Pet Identification, with a background in Digital Marketing, specifically email marketing. I believe that mobile is the biggest marketing opportunity we have and the challenges are huge: pace of technology change, poor user experiences, and the fact that mobile infiltrates so many disparate areas that businesses do not know who should own it as an opportunity.

The mobile phone: you cannot work without it

It seems inconceivable now, but there was a time when it was possible to work without a telephone. Showing my age, I can remember working without a mobile phone. Now, mobile phones are indispensible to all forms of work and schoolchildren ‘need’ a mobile as well as other tablet devices. The potential for mobile phones to contribute to our work … Read More