Monthly Archives: December 2013

gps-location

Three ways to utilise location for mobile first marketing

In a recent post I discussed whether mobile marketing needs to be contextual. Forester’s, in its Mobile Mind Shift, describes contextual marketing as: “The expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need”. Therefore “the right content at the right time with the right action”. One component of contextual … Read More