Three ways to utilise location for mobile first marketing


In a recent post I discussed whether mobile marketing needs to be contextual. Forester’s, in its Mobile Mind Shift, describes contextual marketing as: “The expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need”. Therefore “the right content at the right time with the right action”. One component of contextual … Read More

The mobile phone: you cannot work without it

It seems inconceivable now, but there was a time when it was possible to work without a telephone. Showing my age, I can remember working without a mobile phone. Now, mobile phones are indispensible to all forms of work and schoolchildren ‘need’ a mobile as well as other tablet devices. The potential for mobile phones to contribute to our work … Read More


Will Bluetooth Low Energy technology change location-based marketing?

Two rather major pieces of news to happen this week regarding mobile marketing involve a new technology called Bluetooth Low Energy or BLE. Bluetooth Low Energy is a technology that has been around for a while, but has only recently been updated to a modern bluetooth standard. BLE allows a mobile to be a sensor and signal, therefore connecting devices … Read More


How to define your mobile marketing strategy

Have you been thinking about how to communicate with your customers in a personal way via mobile? Unsure where to start? No matter what you are already doing in mobile marketing, you are probably feeling a little bit behind. You have likely been prompted to define a mobile strategy due to an increase in mobile traffic and/or mobile visitors. Should … Read More

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Why you shouldn’t think of mobile as only ‘out of home’

Mobile marketing doesn’t mean out of home, nor does it necessarily mean on a mobile device. The following blog post: Mobility doesn’t mean out of home contained a fascinating statistic from an AC Neilson study showing 72% of smartphone shoppers who make a purchase with their smartphone do it at home. The above post is very thought provoking and encouraged me … Read More


Mobile marketing needs to be contextual

What does contextual marketing mean and how does it apply to mobile? Contextual marketing is a term that has been used with more regularity this year (2013) by marketers such as myself. It is a clean way to describe how you can now market to your customers with a more personal and targeted message that is in sync with your … Read More